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BE beautiful

BE yourself

BE CREATIVE MAKE UP is a young and dynamic brand with a full range of professional make-up at an affordable price. Developed in Europe with high-tech formulas and packaged in a sleek design, the brand is a must-have for every beauty lover. Moreover, the entire brand is Cruelty Free. Exclusively available at ICI PARIS XL.

made-in-europe cruelty-free

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bestsellers!

scandalous lashes

extreme volume mascara

Instant XXL drama and ultra-full, perfectly separated lashes in an instant. A multi-purpose formula that combines 3 mascaras in 1: impressive volume, challenging length and sexy curl.

40 shades of lipstick

Looking for the perfect lipstick? BE Creative Make Up has something for everyone! No less than 40 different colours in 3 high-tech formulas:

 
 
 
 

SENSUAL
SHINE

for a touch of shimmer on your lips

 

pro artist tools

If make-up is an art, then that art starts with choosing the right tools. Choose the professional and multi-purpose Pro Artist Tools of BE Creative Make Up, made of high-quality synthetic hair and therefore 100% vegan!

FACE
Create the perfect complexion with professional brushes that create just the right coverage.

EYES & LIPS
From the most sophisticated eye look to a classic red lip, fine enough to excel in the smallest details, soft enough to apply products evenly.

 
 
 

Discover our 100% vegan products.

The products of BE Creative Make Up are 100% cruelty-free.

Some of the products are even completely vegan, you can recognize them by the 'vegan' logo!

 

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